Pure Michigan Launches Business Attraction Video Touting Ann Arbor

Monday, June 4th, 2012

The Pure Michigan campaign featuring Ann Arbor as a destination for business growth recently launched.  The four-minute video, a result of a collaborative effort between Ann Arbor SPARK, the Ann Arbor Area Convention and Visitors Bureau (CVB), the Michigan Economic Development Corporation and the Ypsilanti Area CVB, features Ann Arbor business leaders talking about the benefits of locating a company in the region.  It is prominently displayed on the Pure Michigan website as well as the sites of its tourism and travel partners.

"The launch of this video propels Ann Arbor SPARK's efforts to market our region as a destination where innovative businesses thrive," said Donna Doleman, Ann Arbor SPARK's vice president, marketing, communications and talent.  "By showcasing global brands and startups alike, juxtaposed with scenes from downtown and our natural spaces, the Pure Michigan video tells a compelling story of 'Why Ann Arbor'.  We are thrilled to have this marketing asset as a tool in attracting businesses to consider the Ann Arbor region as a destination for location and expansion."

Northfield Township is located at the first three exits north of Ann Arbor, business attraction to this region will impact our community in a positive way by creating greater housing values and more job opportunities.

For more information and instructions on how to share the Pure Michigan video with your colleagues, please visit our blog.

A link to the video can be found here